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Digital advertising in India - statistics & facts

While advertising in India is already a billion-dollar-industry, the digital advertising segment under its umbrella has emerged as one of the fastest growing in the world. Having surpassed the two dominating traditional media, that is television and print, digital accounted for nearly half of the overall revenue earned within the Indian ad market. Given India's vast digital population and rapidly expanding digital media market, this was a development that was inevitable.
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Published by A. Guttmann, Dec 17, 2025

Key insights

  • Sector with the highest digital ad spend share
  • Telecom

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Current statistics on this topic

Advertising

Market size of digital advertising industry in India 2016-2027

Advertising

Digital ad spend share India 2025, by industry

Media

Value of the digital media market in India 2016-2028

Recommended statistics

Overview

5

Overview

Emerging advertising platforms

7

Emerging advertising platforms

Expenditure by channel

4

Expenditure by channel

Expenditure by format

4

Expenditure by format

Influencer advertising

5

Influencer advertising

Social media advertising

4

Social media advertising

Further reports

Get the best reports to understand your industry

Internet usage in India
Internet usage in India
Advertising in India
Advertising in India
IT industry in India
IT industry in India
E-commerce in India
E-commerce in India
Social media usage in India
Social media usage in India
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