According to a survey from 2019, digital media channels accounted for ** percent of the total marketing investments in Swedish companies with a revenue of more than * Swedish kronor, and even for ** percent of marketing spending in enterprises with revenues less than *** million kronor.
For this survey, most of the marketing managers, who were interviewed, worked for a business-to-business (B2B) company.
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Pyramid. (November 7, 2019). Distribution of marketing spending in Sweden in 2019, by channel and companies' revenue [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/629264/distribution-of-marketing-spendings-in-sweden-by-channel-and-revenue/
Pyramid. "Distribution of marketing spending in Sweden in 2019, by channel and companies' revenue." Chart. November 7, 2019. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/629264/distribution-of-marketing-spendings-in-sweden-by-channel-and-revenue/
Pyramid. (2019). Distribution of marketing spending in Sweden in 2019, by channel and companies' revenue. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/629264/distribution-of-marketing-spendings-in-sweden-by-channel-and-revenue/
Pyramid. "Distribution of Marketing Spending in Sweden in 2019, by Channel and Companies' Revenue." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Nov 2019, /statistics/629264/distribution-of-marketing-spendings-in-sweden-by-channel-and-revenue/
Pyramid, Distribution of marketing spending in Sweden in 2019, by channel and companies' revenue ÌÇÐÄÆÆ½â°æ, /statistics/629264/distribution-of-marketing-spendings-in-sweden-by-channel-and-revenue/ (last visited August 05, 2026)
Distribution of marketing spending in Sweden in 2019, by channel and companies' revenue [Graph], Pyramid, November 7, 2019. [Online]. Available: /statistics/629264/distribution-of-marketing-spendings-in-sweden-by-channel-and-revenue/