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Most wanted qualities in brands according to millennials worldwide in 2023

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Sources

Release date

August 2023

Region

Worldwide

Survey time period

Q1 2023

Number of respondents

81,921 respondents

Age group

27-40 years

Special properties

internet users in 52 markets

Citation formats

Brand qualities most wanted by millennials worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 5, 2023

Around **** out of 10 millennials worldwide wanted brands to reliable as of the first quarter of 2023. The quality resonate the most with respondents aged 27 to 40 years. Over ** percent of the respondents showed an interest for innovative, smart, and authentic brands. On the other hand, only ** percent of millennials valued brands for being traditional.

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Brands in IndiaLuxury goods market in IndiaAdvertising industry in IndiaDigital advertising in IndiaDigital marketing in India
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