According to the source, the index evaluates the account's influence, its activeness and communication power. The higher the index, the better the account quality.
Citation formats
Most influential celebrity accounts on Weibo October 2024
Weibo holds immense importance to Chinese celebrities to shape their public image and connect with fans. Chinese celebrity Liu Yuxin was one of the superstars that has made a substantial presence on the platform. According to an influence index measuring various public figures’ accounts on Weibo, Liu Yuxin's account scored points during the week ending October 11, 2024. Song Yaxuan trailed behind with points. Third place was taken by Liu Yaowen.
What is Weibo?
The Chinese equivalent of X (formerly known as Twitter) is one of the most widely used social media platforms in China. Weibo's user base is **, with Gen Z being the biggest user group. It is popular among ****, *, and who engage with real-time updates and multimedia content.
The role of Weibo to celebrities
Weibo is integral to the success of Chinese celebrities. Boasting *** million monthly active users and *** million daily active users, the micro-blogging site allows celebrities to reach a massive audience and build a strong fan base. The platform also serves as a powerful marketing tool for Chinese celebrities to enhance their personal brand and attract endorsement deals. Brands often leverage celebrities' popularity on Weibo to promote products or services, recognizing the platform's influence on the purchase decisions.Ìý
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
KolRank. (October 11, 2024). Leading Weibo celebrity accounts in the week ending October 11, 2024, based on influence index [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1399159/weibo-most-influential-celebrity-channels/
KolRank. "Leading Weibo celebrity accounts in the week ending October 11, 2024, based on influence index." Chart. October 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1399159/weibo-most-influential-celebrity-channels/
KolRank. (2024). Leading Weibo celebrity accounts in the week ending October 11, 2024, based on influence index. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1399159/weibo-most-influential-celebrity-channels/
KolRank. "Leading Weibo Celebrity Accounts in The Week Ending October 11, 2024, Based on Influence Index." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Oct 2024, /statistics/1399159/weibo-most-influential-celebrity-channels/
KolRank, Leading Weibo celebrity accounts in the week ending October 11, 2024, based on influence index ÌÇÐÄÆƽâ°æ, /statistics/1399159/weibo-most-influential-celebrity-channels/ (last visited July 22, 2026)
Leading Weibo celebrity accounts in the week ending October 11, 2024, based on influence index [Graph], KolRank, October 11, 2024. [Online]. Available: /statistics/1399159/weibo-most-influential-celebrity-channels/
