among consumers in Australia, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, the Philippines, Singapore, South Korea, Spain, Sweden, the United Arab Emirates, the United Kingdom, and the United States
Method of interview
Online survey
Supplementary notes
The source does not specify the age of the respondents or the exact number of respondents per surveyed territory.
Citation formats
Share of consumers reporting bad CX with brands worldwide 2024, by country
During a global survey in the third quarter of 2024, nearly **** (or ** percent) of responding consumers in India reported very poor experiences with brands. The corresponding shares were ** and ** percent for the United Arab Emirates and the Philippines, respectively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Qualtrics. (October 13, 2024). Percentage of consumers reporting very poor experiences with brands in selected markets worldwide as of 3rd quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1546226/share-consumers-reporting-very-poor-experiences-brands-selected-markets-worldwide/
Qualtrics. "Percentage of consumers reporting very poor experiences with brands in selected markets worldwide as of 3rd quarter 2024." Chart. October 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1546226/share-consumers-reporting-very-poor-experiences-brands-selected-markets-worldwide/
Qualtrics. (2024). Percentage of consumers reporting very poor experiences with brands in selected markets worldwide as of 3rd quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1546226/share-consumers-reporting-very-poor-experiences-brands-selected-markets-worldwide/
Qualtrics. "Percentage of Consumers Reporting Very Poor Experiences with Brands in Selected Markets Worldwide as of 3rd Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Oct 2024, /statistics/1546226/share-consumers-reporting-very-poor-experiences-brands-selected-markets-worldwide/
Qualtrics, Percentage of consumers reporting very poor experiences with brands in selected markets worldwide as of 3rd quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/1546226/share-consumers-reporting-very-poor-experiences-brands-selected-markets-worldwide/ (last visited July 29, 2026)
Percentage of consumers reporting very poor experiences with brands in selected markets worldwide as of 3rd quarter 2024 [Graph], Qualtrics, October 13, 2024. [Online]. Available: /statistics/1546226/share-consumers-reporting-very-poor-experiences-brands-selected-markets-worldwide/
