The graph shows the Chinese brands most trusted by Chinese consumers in 2014. That year, Baidu had scored 117 points on the BrandZ Trust Index, with 100 being an average score.
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Kantar Millward Brown. (January 27, 2015). China: leading Chinese brands in consumer trust in 2014 (in BrandZ Trust Index score where 100 is average) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/285526/leading-trusted-chinese-brands-in-china/
Kantar Millward Brown. "China: leading Chinese brands in consumer trust in 2014 (in BrandZ Trust Index score where 100 is average)." Chart. January 27, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/285526/leading-trusted-chinese-brands-in-china/
Kantar Millward Brown. (2015). China: leading Chinese brands in consumer trust in 2014 (in BrandZ Trust Index score where 100 is average). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/285526/leading-trusted-chinese-brands-in-china/
Kantar Millward Brown. "China: Leading Chinese Brands in Consumer Trust in 2014 (in Brandz Trust Index Score Where 100 Is Average)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jan 2015, /statistics/285526/leading-trusted-chinese-brands-in-china/
Kantar Millward Brown, China: leading Chinese brands in consumer trust in 2014 (in BrandZ Trust Index score where 100 is average) ÌÇÐÄÆƽâ°æ, /statistics/285526/leading-trusted-chinese-brands-in-china/ (last visited July 25, 2026)
China: leading Chinese brands in consumer trust in 2014 (in BrandZ Trust Index score where 100 is average) [Graph], Kantar Millward Brown, January 27, 2015. [Online]. Available: /statistics/285526/leading-trusted-chinese-brands-in-china/
