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Importance of selected revenue sources for business growth according to CMOs worldwide as of April 2018

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Source

Release date

April 2019

Region

Worldwide

Survey time period

March to April, 2018

Number of respondents

935 respondents

Method of interview

Online omnibus survey

Supplementary notes

Question: How important are the following sources of revenue growth for you as a marketing leader to tap into today?

Citation formats

Important revenue sources for business growth according to CMOs worldwide 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 16, 2019
In a 2018 survey, ** percent of global pioneer CMOs viewed new partnerships or ventures as an important source of revenue for business growth. Data monetization was also essential for business growth, with ** percent of global pioneer CMOs indicating it was an important revenue stream.
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