How much percentage of total marketing expenses were used or expected to be used on new product promotion in 2023 and 2024?
The survey was conducted among middle and senior managers who were responsible for marketing or advertising campaigns in companies that launched such activities.
According to the source, 15 qualitative surveys, namely online in-depth interviews and offline interviews, were conducted between March and May 2024. However, the source did not specify whether the results were integrated into the quantitative survey results.
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Share of marketing budget for new products among advertisers in China 2022-2024
A 2024 survey conducted among advertisers in China discovered that the costs used for promoting new products were expected to be higher in 2024, ranging around ** percent of the marketing budget among the survey companies. The same survey also highlighted the rising adoption of AI-generated content in marketing campaigns among Chinese brands.Â
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TopMarketing, & NIA, & CTR MarketResearch, & Communication University of China. (June 7, 2024). Share of marketing costs used for promoting new products among advertisers in China in 2022 and 2023, with an estimate for 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1549751/china-share-of-marketing-expenses-among-advertisers-for-new-product-promotion/
TopMarketing, und NIA, und CTR MarketResearch, und Communication University of China. "Share of marketing costs used for promoting new products among advertisers in China in 2022 and 2023, with an estimate for 2024." Chart. June 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1549751/china-share-of-marketing-expenses-among-advertisers-for-new-product-promotion/
TopMarketing, NIA, CTR MarketResearch, Communication University of China. (2024). Share of marketing costs used for promoting new products among advertisers in China in 2022 and 2023, with an estimate for 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1549751/china-share-of-marketing-expenses-among-advertisers-for-new-product-promotion/
TopMarketing, and NIA, and CTR MarketResearch, and Communication University of China. "Share of Marketing Costs Used for Promoting New Products among Advertisers in China in 2022 and 2023, with An Estimate for 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2024, /statistics/1549751/china-share-of-marketing-expenses-among-advertisers-for-new-product-promotion/
TopMarketing & NIA & CTR MarketResearch & Communication University of China, Share of marketing costs used for promoting new products among advertisers in China in 2022 and 2023, with an estimate for 2024 ÌÇÐÄÆƽâ°æ, /statistics/1549751/china-share-of-marketing-expenses-among-advertisers-for-new-product-promotion/ (last visited August 05, 2026)
Share of marketing costs used for promoting new products among advertisers in China in 2022 and 2023, with an estimate for 2024 [Graph], TopMarketing, & NIA, & CTR MarketResearch, & Communication University of China, June 7, 2024. [Online]. Available: /statistics/1549751/china-share-of-marketing-expenses-among-advertisers-for-new-product-promotion/
