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Leading factors considered by people in their 20s when purchasing perfume and cosmetics in China as of January 2019

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Source

Release date

January 2019

Region

China

Survey time period

January 2019

Number of respondents

1,043 respondents

Age group

born in 1990s

Method of interview

Online survey

Supplementary notes

Survey question:
When you buy perfume, makeup and other cosmetics, which of the following consideration factors are important to you?

Citation formats

Main consideration factors for cosmetics purchases among youth in China 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 6, 2019
This statistic presents the results of a survey about the factors considered by youth in their *** when purchasing perfume and cosmetics in China as of January 2019. During the survey period, around ** percent of respondents in China said that marketing or advertising content quality is an important decision factor when shopping for perfume, makeup and other cosmetics.
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