Gen Z celebrities and influencers are the favorite among luxury brands in China. Between March 2022 and March 2023, almost ** percent of the luxury brand ambassadors in China were born between 1990 and 2000. Some high-end brands like Prada and Amani only appointed public figures from this generation as brand endorsers.
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Sina.com.cn. (June 26, 2023). Age distribution of luxury brand ambassadors in China as of March 2023, by brand [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1398295/china-luxury-brand-endorsers-generation-distribution-by-brand/
Sina.com.cn. "Age distribution of luxury brand ambassadors in China as of March 2023, by brand." Chart. June 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1398295/china-luxury-brand-endorsers-generation-distribution-by-brand/
Sina.com.cn. (2023). Age distribution of luxury brand ambassadors in China as of March 2023, by brand. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1398295/china-luxury-brand-endorsers-generation-distribution-by-brand/
Sina.com.cn. "Age Distribution of Luxury Brand Ambassadors in China as of March 2023, by Brand." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2023, /statistics/1398295/china-luxury-brand-endorsers-generation-distribution-by-brand/
Sina.com.cn, Age distribution of luxury brand ambassadors in China as of March 2023, by brand ÌÇÐÄÆƽâ°æ, /statistics/1398295/china-luxury-brand-endorsers-generation-distribution-by-brand/ (last visited July 30, 2026)
Age distribution of luxury brand ambassadors in China as of March 2023, by brand [Graph], Sina.com.cn, June 26, 2023. [Online]. Available: /statistics/1398295/china-luxury-brand-endorsers-generation-distribution-by-brand/
