Brand endorsements refer to the number of new celebrity spokespersons (including brand spokespersons, brand ambassadors, brand friends, etc.) announced by the brand's official Weibo account within the statistical time period.
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Share of luxury brand endorsers in China 2023-2024, by gender
Between May 2023 and April 2024, luxury brands in China appointed *** ambassadors. Female celebrities accounted for ** percent, which was *** percentage points higher than the previous corresponding period.Â
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Sohu. (June 14, 2024). Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1396598/china-share-of-luxury-brand-endorsers-by-gender/
Sohu. "Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by gender." Chart. June 14, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1396598/china-share-of-luxury-brand-endorsers-by-gender/
Sohu. (2024). Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1396598/china-share-of-luxury-brand-endorsers-by-gender/
Sohu. "Distribution of Luxury Brand Ambassadors in China from May 2023 to April 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jun 2024, /statistics/1396598/china-share-of-luxury-brand-endorsers-by-gender/
Sohu, Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1396598/china-share-of-luxury-brand-endorsers-by-gender/ (last visited August 05, 2026)
Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by gender [Graph], Sohu, June 14, 2024. [Online]. Available: /statistics/1396598/china-share-of-luxury-brand-endorsers-by-gender/
