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Share of Chinese consumers associating ads with the brand compared to the global average in 2018, by ad element

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Source

Release date

May 2019

Region

China

Survey time period

2018

Citation formats

Important elements for ad campaign integration in China 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 8, 2019
A consistency in an ad campaign is important for a successful brand marketing in China. In 2018, around ** percent of the Chinese consumers considered the same logo as the most useful element for them to relate an advertisement to the company. Moreover, compared to the global average, using the same approach and celebrity in an ad campaign was more effective in the Chinese market.
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Topics

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