Brand endorsements refer to the number of new celebrity spokespersons (including brand spokespersons, brand ambassadors, brand friends, etc.) announced by the brand's official Weibo account within the statistical time period.
Citation formats
Share of luxury brand endorsers in China 2023-2024, by generation
Millennials and Gen Z are the favorites among luxury brands in China. Between May 2023 and April 2024, about ** percent of the luxury brand ambassadors in China were born between 1990 and 2000. In comparison, pre-70s endorsers accounted for merely *** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Sohu. (June 14, 2024). Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1396620/china-share-of-luxury-brand-ambassadors-by-age-group/
Sohu. "Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by generation." Chart. June 14, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1396620/china-share-of-luxury-brand-ambassadors-by-age-group/
Sohu. (2024). Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1396620/china-share-of-luxury-brand-ambassadors-by-age-group/
Sohu. "Distribution of Luxury Brand Ambassadors in China from May 2023 to April 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jun 2024, /statistics/1396620/china-share-of-luxury-brand-ambassadors-by-age-group/
Sohu, Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1396620/china-share-of-luxury-brand-ambassadors-by-age-group/ (last visited July 30, 2026)
Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by generation [Graph], Sohu, June 14, 2024. [Online]. Available: /statistics/1396620/china-share-of-luxury-brand-ambassadors-by-age-group/
