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Number of social media posts on major apparel and bags brands in China in March 2023 (in 1,000s)

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Source

Release date

April 2023

Region

China

Survey time period

March 2023

Supplementary notes

Figures refer to the number of posts mentioning the brand on the following social media platforms, Douyin, Kuaishou, Xiaohongshu, Bilibili, Weibo, and WeChat Official Account.

Citation formats

Popular fashion brands on social media in China 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 6, 2023
Chinese sportswear companies Li-Ning and Anta were the most popular fashion brands on the main social media platforms in China. In , the two brands were mentioned in over ** posts each on platforms like Douyin and Weibo.
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