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Cost per ad impression among content creators across India in 2022, by influencer tier (in Indian rupees)

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Source

Release date

January 2023

Region

India

Survey time period

2022

Supplementary notes

One Indian rupee is equal to 0.012 U.S. dollars and 0.011 euros as of June 2023.

Values presented are the average calculated from the range provided by the source.

Citation formats

Cost per ad impression India 2022, by influencer tier

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 22, 2023
In 2022, advertisers and marketers in India spent around **** rupees per ad impression on average for elite influencers who had over followers but the lowest rate of engagement. Comparatively, micro-influencers had a cost per impression of slightly over *** rupees and a much higher engagement rate. However, the latter's low ease of discoverability was a drawback.
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Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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