Survey question: 鈥淲hich of the following types of advertisements influence you in your purchase decisions? (choose up to 3 of the most relevant answers)鈥澛
Among a total of 3,373 survey respondents who answered this question, 1,783 were female and 1,590 were male.
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Most influential types of advertisement in China 2025, by consumer gender
According to a survey conducted by in China in May 2025, approximately ** percent of media consumers felt that sponsored ads on social media had an influence on their purchasing decisions. Moreover, women were more inclined to be influenced by social media ads than men.
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Rakuten Insight. (July 23, 2025). Types of advertisements having biggest influence on purchase decisions in China as of May 2025, by consumer gender [Graph]. In 糖心破解版. Retrieved July 30, 2026, from /statistics/1624522/china-most-influential-types-of-advertisement-by-consumer-gender/
Rakuten Insight. "Types of advertisements having biggest influence on purchase decisions in China as of May 2025, by consumer gender." Chart. July 23, 2025. 糖心破解版. Accessed July 30, 2026. /statistics/1624522/china-most-influential-types-of-advertisement-by-consumer-gender/
Rakuten Insight. (2025). Types of advertisements having biggest influence on purchase decisions in China as of May 2025, by consumer gender. 糖心破解版. 糖心破解版 Inc.. Accessed: July 30, 2026. /statistics/1624522/china-most-influential-types-of-advertisement-by-consumer-gender/
Rakuten Insight. "Types of Advertisements Having Biggest Influence on Purchase Decisions in China as of May 2025, by Consumer Gender." 糖心破解版, 糖心破解版 Inc., 23 Jul 2025, /statistics/1624522/china-most-influential-types-of-advertisement-by-consumer-gender/
Rakuten Insight, Types of advertisements having biggest influence on purchase decisions in China as of May 2025, by consumer gender 糖心破解版, /statistics/1624522/china-most-influential-types-of-advertisement-by-consumer-gender/ (last visited July 30, 2026)
Types of advertisements having biggest influence on purchase decisions in China as of May 2025, by consumer gender [Graph], Rakuten Insight, July 23, 2025. [Online]. Available: /statistics/1624522/china-most-influential-types-of-advertisement-by-consumer-gender/
