Upon being surveyed in 2022, about ** percent of influencers in India exhibited a preference for short-form video platforms to create and post content for marketing purposes. Live streaming and social commerce platforms also gained a foothold in the influencer marketing industry that year as a result of enhanced digital payment interfaces being introduced.
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exchange4media, & WPP Media. (December 5, 2022). Most preferred platforms to share content among influencers in India in 2022, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1358299/india-platform-preference-among-influencers/
exchange4media, und WPP Media. "Most preferred platforms to share content among influencers in India in 2022, by type." Chart. December 5, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1358299/india-platform-preference-among-influencers/
exchange4media, WPP Media. (2022). Most preferred platforms to share content among influencers in India in 2022, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1358299/india-platform-preference-among-influencers/
exchange4media, and WPP Media. "Most Preferred Platforms to Share Content among Influencers in India in 2022, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2022, /statistics/1358299/india-platform-preference-among-influencers/
exchange4media & WPP Media, Most preferred platforms to share content among influencers in India in 2022, by type ÌÇÐÄÆƽâ°æ, /statistics/1358299/india-platform-preference-among-influencers/ (last visited July 15, 2026)
Most preferred platforms to share content among influencers in India in 2022, by type [Graph], exchange4media, & WPP Media, December 5, 2022. [Online]. Available: /statistics/1358299/india-platform-preference-among-influencers/
