The market consists of five segments: social media advertising, influencer marketing, support for the operation of social media accounts, analytics tools, as well as campaign planning and consulting.
100 Japanese yen equal 0.64 U.S. dollars or 0.62 euros as of January 2025.
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Social media marketing market size in Japan 2022-2029
The annual expenditure of businesses on social media marketing in Japan was projected to reach about *** trillion Japanese yen in 2024. It was expected that the market would grow further in the coming years and reach a value of more than *** trillion yen by 2029.
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CyberBuzz. (November 7, 2024). Annual expenditure on social media marketing in Japan from 2022 to 2024 with a forecast until 2029 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1245983/japan-social-media-marketing-market-size/
CyberBuzz. "Annual expenditure on social media marketing in Japan from 2022 to 2024 with a forecast until 2029 (in billion Japanese yen)." Chart. November 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1245983/japan-social-media-marketing-market-size/
CyberBuzz. (2024). Annual expenditure on social media marketing in Japan from 2022 to 2024 with a forecast until 2029 (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1245983/japan-social-media-marketing-market-size/
CyberBuzz. "Annual Expenditure on Social Media Marketing in Japan from 2022 to 2024 with a Forecast until 2029 (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Nov 2024, /statistics/1245983/japan-social-media-marketing-market-size/
CyberBuzz, Annual expenditure on social media marketing in Japan from 2022 to 2024 with a forecast until 2029 (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1245983/japan-social-media-marketing-market-size/ (last visited August 01, 2026)
Annual expenditure on social media marketing in Japan from 2022 to 2024 with a forecast until 2029 (in billion Japanese yen) [Graph], CyberBuzz, November 7, 2024. [Online]. Available: /statistics/1245983/japan-social-media-marketing-market-size/
