Performance-based advertising accounted for billion Japanese yen of the expenditures on online video advertising in Japan in 2024. Reserved advertising made up a much smaller share. The total expenses on video advertising amounted to billion yen during that year.
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Dentsu. (March 12, 2025). Expenditure on internet video advertising in Japan in 2024, by transaction method (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/
Dentsu. "Expenditure on internet video advertising in Japan in 2024, by transaction method (in billion Japanese yen)." Chart. March 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/
Dentsu. (2025). Expenditure on internet video advertising in Japan in 2024, by transaction method (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/
Dentsu. "Expenditure on Internet Video Advertising in Japan in 2024, by Transaction Method (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Mar 2025, /statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/
Dentsu, Expenditure on internet video advertising in Japan in 2024, by transaction method (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/ (last visited July 24, 2026)
Expenditure on internet video advertising in Japan in 2024, by transaction method (in billion Japanese yen) [Graph], Dentsu, March 12, 2025. [Online]. Available: /statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/
