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Distribution of expenditure on internet video advertising in Japan in 2024, by transaction method

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Sources

Release date

March 2025

Region

Japan

Survey time period

2024

Supplementary notes

100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of April 2025.

Citation formats

Share of expenses on online video advertising in Japan 2024, by transaction method

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 12, 2025

Performance-based advertising accounted for **** percent of the expenditures on online video advertising in Japan in 2024. Reserved advertising made up a much smaller share. The total expenses on video advertising amounted to billion yen during that year.

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Statistics on " Online video advertising in Japan "

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Overview

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Attitudes and behavior regarding online video advertising

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Video advertising

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Video consumption

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Internet usage

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YouTube

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Topics

Online video advertising in JapanAdvertising in JapanStreaming in JapanSocial media usage in JapanMobile internet usage in Japan
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