annual expenditure of businesses on social media advertising that is provided by platforms such as YouTube, Facebook/Instagram, LINE, X (previously Twitter), or Tiktok, etc. (does not include advertising on blog sites); domestic market
Supplementary notes
*Prospect. **Forecast.
100 Japanese yen equal 0.64 U.S. dollars or 0.62 euros as of January 2025.
Citation formats
Social media advertising market size in Japan 2022-2029
The annual expenditure of businesses on social media advertising in Japan was estimated to exceed ** Japanese yen in 2024. It was expected that the market, which is part of the larger social media marketing market, would grow further in the coming years and reach a value of almost *** trillion yen by 2029.
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CyberBuzz. (November 7, 2024). Annual expenditure on social media advertising in Japan from 2022 to 2024 with a forecast until 2029 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1246303/japan-social-media-advertising-market-size/
CyberBuzz. "Annual expenditure on social media advertising in Japan from 2022 to 2024 with a forecast until 2029 (in billion Japanese yen)." Chart. November 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1246303/japan-social-media-advertising-market-size/
CyberBuzz. (2024). Annual expenditure on social media advertising in Japan from 2022 to 2024 with a forecast until 2029 (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1246303/japan-social-media-advertising-market-size/
CyberBuzz. "Annual Expenditure on Social Media Advertising in Japan from 2022 to 2024 with a Forecast until 2029 (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Nov 2024, /statistics/1246303/japan-social-media-advertising-market-size/
CyberBuzz, Annual expenditure on social media advertising in Japan from 2022 to 2024 with a forecast until 2029 (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1246303/japan-social-media-advertising-market-size/ (last visited July 31, 2026)
Annual expenditure on social media advertising in Japan from 2022 to 2024 with a forecast until 2029 (in billion Japanese yen) [Graph], CyberBuzz, November 7, 2024. [Online]. Available: /statistics/1246303/japan-social-media-advertising-market-size/
