| Characteristic | Nano | Micro | Macro | Mega | Celebrity |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Sources
Release date
September 2021
More information
Region
India
Survey time period
2021
Supplementary notes
Note: Content creators can be segregated into levels based on the number of followers:
Nano influencers - 10,000 followers or less
Micro influencers - 10,000 to 100,000 followers
Macro influencers - 100,000 to one million followers
Mega influencers - One million+ followers
Celebrities
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