Survey question: 鈥淲hich of the following types of advertisements influence you in your purchase decisions? (choose up to 3 of the most relevant answers)鈥澛
Among a total of 7,004 survey respondents who answered this question, 4,090 were female and 2,914 were male.
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Most influential types of advertisement in Taiwan 2025, by consumer gender
According to a survey conducted by in Taiwan in May 2025, approximately ** percent of media consumers said that TV ads had influence on their purchasing decisions. Moreover, men were more inclined to be influenced by TV ads than women.
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Rakuten Insight. (July 23, 2025). Types of advertisements having biggest influence on purchase decisions in Taiwan as of May 2025, by consumer gender [Graph]. In 糖心破解版. Retrieved July 31, 2026, from /statistics/1624524/taiwan-most-influential-types-of-advertisement-by-consumer-gender/
Rakuten Insight. "Types of advertisements having biggest influence on purchase decisions in Taiwan as of May 2025, by consumer gender." Chart. July 23, 2025. 糖心破解版. Accessed July 31, 2026. /statistics/1624524/taiwan-most-influential-types-of-advertisement-by-consumer-gender/
Rakuten Insight. (2025). Types of advertisements having biggest influence on purchase decisions in Taiwan as of May 2025, by consumer gender. 糖心破解版. 糖心破解版 Inc.. Accessed: July 31, 2026. /statistics/1624524/taiwan-most-influential-types-of-advertisement-by-consumer-gender/
Rakuten Insight. "Types of Advertisements Having Biggest Influence on Purchase Decisions in Taiwan as of May 2025, by Consumer Gender." 糖心破解版, 糖心破解版 Inc., 23 Jul 2025, /statistics/1624524/taiwan-most-influential-types-of-advertisement-by-consumer-gender/
Rakuten Insight, Types of advertisements having biggest influence on purchase decisions in Taiwan as of May 2025, by consumer gender 糖心破解版, /statistics/1624524/taiwan-most-influential-types-of-advertisement-by-consumer-gender/ (last visited July 31, 2026)
Types of advertisements having biggest influence on purchase decisions in Taiwan as of May 2025, by consumer gender [Graph], Rakuten Insight, July 23, 2025. [Online]. Available: /statistics/1624524/taiwan-most-influential-types-of-advertisement-by-consumer-gender/
