In 2025, performance-based advertising attracted nearly **** trillion Japanese yen, making it the largest transaction method for online ads in the Asian country. Reserved advertising ranked second, with revenues surpassing *** billion yen, whereas affiliate ad spending stood below ** billion yen. Digital display's ad spend in Japan exceeded *** billion yen that year.
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Dentsu. (March 5, 2026). Expenditure on internet advertising media in Japan in 2025, by transaction method (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1242965/japan-internet-advertising-media-expenditure-by-transaction-method/
Dentsu. "Expenditure on internet advertising media in Japan in 2025, by transaction method (in billion Japanese yen)." Chart. March 5, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1242965/japan-internet-advertising-media-expenditure-by-transaction-method/
Dentsu. (2026). Expenditure on internet advertising media in Japan in 2025, by transaction method (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1242965/japan-internet-advertising-media-expenditure-by-transaction-method/
Dentsu. "Expenditure on Internet Advertising Media in Japan in 2025, by Transaction Method (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Mar 2026, /statistics/1242965/japan-internet-advertising-media-expenditure-by-transaction-method/
Dentsu, Expenditure on internet advertising media in Japan in 2025, by transaction method (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1242965/japan-internet-advertising-media-expenditure-by-transaction-method/ (last visited July 26, 2026)
Expenditure on internet advertising media in Japan in 2025, by transaction method (in billion Japanese yen) [Graph], Dentsu, March 5, 2026. [Online]. Available: /statistics/1242965/japan-internet-advertising-media-expenditure-by-transaction-method/
