In 2024, around *** billion U.S. dollars were spent on search advertising in South Korea. This made it the most valuable format of digital advertising that year, ahead of in-app and social media advertising. A total of almost ** billion dollars was spent on digital advertising that year.
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DataReportal, & We Are Social, & Meltwater. (March 3, 2025). Annual spending on digital advertising in South Korea in 2024, by advertising format (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1298354/south-korea-digital-advertising-spending-by-format/
DataReportal, und We Are Social, und Meltwater. "Annual spending on digital advertising in South Korea in 2024, by advertising format (in billion U.S. dollars)." Chart. March 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1298354/south-korea-digital-advertising-spending-by-format/
DataReportal, We Are Social, Meltwater. (2025). Annual spending on digital advertising in South Korea in 2024, by advertising format (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1298354/south-korea-digital-advertising-spending-by-format/
DataReportal, and We Are Social, and Meltwater. "Annual Spending on Digital Advertising in South Korea in 2024, by Advertising Format (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Mar 2025, /statistics/1298354/south-korea-digital-advertising-spending-by-format/
DataReportal & We Are Social & Meltwater, Annual spending on digital advertising in South Korea in 2024, by advertising format (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1298354/south-korea-digital-advertising-spending-by-format/ (last visited July 23, 2026)
Annual spending on digital advertising in South Korea in 2024, by advertising format (in billion U.S. dollars) [Graph], DataReportal, & We Are Social, & Meltwater, March 3, 2025. [Online]. Available: /statistics/1298354/south-korea-digital-advertising-spending-by-format/
