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Change in Meta in-app ad impressions worldwide from 4th quarter 2021 to 3rd quarter 2025

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Source

Release date

October 2025

Region

Worldwide

Survey time period

Q4 2021 to Q3 2025

Supplementary notes

Figures preceding Q3 2025 were retrieved from earlier quarterly releases.

Citation formats

Growth of Meta in-app ad impressions worldwide Q4 2021-Q3 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, May 21, 2026

In the third quarter of 2025, the number of ad impressions delivered across Meta's Family of Apps (FoA) (Facebook, Messenger, Instagram, Threads, and WhatsApp) increased by ** percent compared to the number reported in the second quarter of that year.

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