A survey conducted in 2022 revealed that a majority of influencer marketing campaigns in India, accounting for ** percent, engaged micro-influencers who had a following of ** thousand to 100 thousand. Macro influencers accounted for the next largest share of marketing campaigns that year.
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exchange4media, & WPP Media. (December 5, 2022). Distribution of influencer marketing campaigns across India in 2022, by tier [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1358264/india-influencer-marketing-campaigns-by-tier/
exchange4media, und WPP Media. "Distribution of influencer marketing campaigns across India in 2022, by tier." Chart. December 5, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1358264/india-influencer-marketing-campaigns-by-tier/
exchange4media, WPP Media. (2022). Distribution of influencer marketing campaigns across India in 2022, by tier. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1358264/india-influencer-marketing-campaigns-by-tier/
exchange4media, and WPP Media. "Distribution of Influencer Marketing Campaigns across India in 2022, by Tier." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2022, /statistics/1358264/india-influencer-marketing-campaigns-by-tier/
exchange4media & WPP Media, Distribution of influencer marketing campaigns across India in 2022, by tier ÌÇÐÄÆƽâ°æ, /statistics/1358264/india-influencer-marketing-campaigns-by-tier/ (last visited July 27, 2026)
Distribution of influencer marketing campaigns across India in 2022, by tier [Graph], exchange4media, & WPP Media, December 5, 2022. [Online]. Available: /statistics/1358264/india-influencer-marketing-campaigns-by-tier/
