In 2025, digital display advertising spending in Japan rose by over ** percent to nearly *** billion Japanese yen. That was the third-largest digital ad segment in Japan.
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Dentsu. (March 5, 2026). Expenditure on internet display advertising in Japan from 2018 to 2025 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1336028/japan-display-advertising-expenditure/
Dentsu. "Expenditure on internet display advertising in Japan from 2018 to 2025 (in billion Japanese yen)." Chart. March 5, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1336028/japan-display-advertising-expenditure/
Dentsu. (2026). Expenditure on internet display advertising in Japan from 2018 to 2025 (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1336028/japan-display-advertising-expenditure/
Dentsu. "Expenditure on Internet Display Advertising in Japan from 2018 to 2025 (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Mar 2026, /statistics/1336028/japan-display-advertising-expenditure/
Dentsu, Expenditure on internet display advertising in Japan from 2018 to 2025 (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1336028/japan-display-advertising-expenditure/ (last visited July 22, 2026)
Expenditure on internet display advertising in Japan from 2018 to 2025 (in billion Japanese yen) [Graph], Dentsu, March 5, 2026. [Online]. Available: /statistics/1336028/japan-display-advertising-expenditure/
