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Leading influencer marketing formats adopted by brands across India in 2022
Most adopted influencer marketing format by brands India 2022
As of 2022, the short form video format was most popular among brands that employed influencer marketing in their digital marketing strategy in India, with almost ** percent adopting it. Live streams were the second most adopted format during the same period. Given the rapid consumption of video content in India both formats have been identified as new trends with immense potential within the industry.
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exchange4media, & WPP Media. (December 5, 2022). Leading influencer marketing formats adopted by brands across India in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1358320/india-adoption-of-influencer-marketing-formats-by-brands/
exchange4media, und WPP Media. "Leading influencer marketing formats adopted by brands across India in 2022." Chart. December 5, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1358320/india-adoption-of-influencer-marketing-formats-by-brands/
exchange4media, WPP Media. (2022). Leading influencer marketing formats adopted by brands across India in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1358320/india-adoption-of-influencer-marketing-formats-by-brands/
exchange4media, and WPP Media. "Leading Influencer Marketing Formats Adopted by Brands across India in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2022, /statistics/1358320/india-adoption-of-influencer-marketing-formats-by-brands/
exchange4media & WPP Media, Leading influencer marketing formats adopted by brands across India in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1358320/india-adoption-of-influencer-marketing-formats-by-brands/ (last visited August 02, 2026)
Leading influencer marketing formats adopted by brands across India in 2022 [Graph], exchange4media, & WPP Media, December 5, 2022. [Online]. Available: /statistics/1358320/india-adoption-of-influencer-marketing-formats-by-brands/
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