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Expenditure on paid search advertising in Japan from 2018 to 2024 (in billion Japanese yen)

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Sources

Release date

March 2025

Region

Japan

Survey time period

2018 to 2024

Supplementary notes

100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of April 2025.
Data prior to 2023 come from previous reporting.

Citation formats

Paid search advertising expenses in Japan 2018-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 28, 2025

The expenditure on paid search advertising in Japan amounted to about **** trillion Japanese yen in 2024. It grew by **** percent compared to the preceding year. Paid search advertising, which utilizes the search keywords of users to display related advertisements, is one of the major advertising categories for internet media. Other major categories are affiliate advertising, display advertising, and video advertising.

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Digital advertising in JapanInternet usage in JapanSocial media usage in JapanMedia industry in JapanMobile internet usage in Japan
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