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Expenditure on affiliate advertising in Japan from 2018 to 2024 (in billion Japanese yen)

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Sources

Release date

March 2025

Region

Japan

Survey time period

2018 to 2024

Supplementary notes

100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of April 2025.
Data prior to 2023 come from previous reporting.

Citation formats

Affiliate advertising expenses in Japan 2018-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 28, 2025

The expenditure on affiliate advertising in Japan amounted to **** billion Japanese yen in 2024. It shrank by *** percent compared to the preceding year. Affiliate advertising, which depends on users performing certain actions after encountering an advertisement, is one of the major advertising categories for internet media. Other major categories are paid search advertising, display advertising, and video advertising.

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Statistics on " Digital advertising in Japan "

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Overview

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Leading companies

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Digital advertising audience

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Advertising categories

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Cookie regulation

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Topics

Digital advertising in JapanInternet usage in JapanSocial media usage in JapanMedia industry in JapanMobile internet usage in Japan
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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