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Distribution of digital advertising expenditure in the retail industry across India in 2022, by format

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Release date

February 2023

Region

India

Survey time period

2022

Supplementary notes

Citation formats

Distribution of retail digital advertising expenditure India 2022, by format

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 1, 2023
In 2022, the retail sector in India spent ** percent of its digital advertising budget on social media, followed by ** percent on paid search. Overall, advertising expenditure was the highest on social media and online video across industry verticals in the country that year.
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Statistics on " Retail advertising and marketing in India "

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Other statistics that may interest you Retail advertising and marketing in India

Global overview

5

Indian context

6

Digital platforms

5

Festive season

4

Traditional channels

5

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Topics

Retail advertising and marketing in IndiaDigital retail media advertising worldwideDigital advertising in IndiaDigital marketing in IndiaE-commerce in India
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