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Leading content genres on free ad-supported streaming TV (FAST) services worldwide in 4th quarter 2024, by share of ad impressions

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Sources

Release date

September 2025

Region

Worldwide

Survey time period

Q4 2024

Special properties

based on approximately 3.3 thousand channels classified using Amagi's server-side ad insertion (SSAI) platform Thunderstorm

Supplementary notes

* ÌÇÐÄÆƽâ°æ calculated the figures for those genres based on the source's data.

Citation formats

Leading genres on FAST services worldwide Q4 2024, by ad impressions share

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 23, 2025

During a global analysis of free ad-supported TV (FAST) channels in the last quarter of 2024, entertainment emerged as the best-performing content genre in terms of ad impressions, accounting for approximately ** percent of them worldwide. The news and lifestyle genres followed, holding shares of ** and ** percent, respectively. Those also ranked as the top three FAST genres by ad impressions across the United States and Canada.

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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