Environmental sustainability ranked high on Indian brands' list of causes to support within their digital marketing strategies as of 2022, with over ** percent of survey respondents emphasizing its importance. Simultaneously, content related to diversity and inclusion and gender equality was recognized as the next most worthy causes to support by over ** percent of respondents, respectively.
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exchange4media, & WPP Media. (December 5, 2022). Cause-driven content that brands identify with the most in influencer marketing across India in 2022, by cause [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1359171/india-importance-of-value-driven-content-by-cause/
exchange4media, und WPP Media. "Cause-driven content that brands identify with the most in influencer marketing across India in 2022, by cause." Chart. December 5, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1359171/india-importance-of-value-driven-content-by-cause/
exchange4media, WPP Media. (2022). Cause-driven content that brands identify with the most in influencer marketing across India in 2022, by cause. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1359171/india-importance-of-value-driven-content-by-cause/
exchange4media, and WPP Media. "Cause-driven Content That Brands Identify with The Most in Influencer Marketing across India in 2022, by Cause." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2022, /statistics/1359171/india-importance-of-value-driven-content-by-cause/
exchange4media & WPP Media, Cause-driven content that brands identify with the most in influencer marketing across India in 2022, by cause ÌÇÐÄÆƽâ°æ, /statistics/1359171/india-importance-of-value-driven-content-by-cause/ (last visited July 25, 2026)
Cause-driven content that brands identify with the most in influencer marketing across India in 2022, by cause [Graph], exchange4media, & WPP Media, December 5, 2022. [Online]. Available: /statistics/1359171/india-importance-of-value-driven-content-by-cause/
