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Level of influencers preferred for collaboration by brands across India in 2022

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Sources

Release date

December 2022

Region

India

Survey time period

2022

Supplementary notes

Note: Types of influencers
Celebrities / Mega (1 million+ followers) Macro (100k - 1 million followers) Micro (10k - 100k followers) Nano (10k followers or less)

Citation formats

Types of influencers preferred by brands for collaboration India 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 13, 2023
An influencer marketing survey conducted in India in 2022 reported that macro-level influencers were clearly the preferred type of influencers brands sought to work as indicated by ** percent of the respondents. Macro influencers presented an optimum balance in reach and engagement compared to other influencer types. On the other hand, virtual influencers were the least popular choice among brands in the country during that period, followed by mega influencers and celebrities.
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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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