The source defines social advertising as advertising placed on social media services, which refer to media (platforms) providing services that enable users to share and exchange information posted by users as content.
Categories: SNS = social networking service platforms. Video sharing = video sharing websites with user-submitted content. Others = blogs, electronic bulletin boards, and other websites.
100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of April 2025.
Citation formats
Expenses on social advertising in Japan 2024, by ad category
Social networking services (SNS) accounted for *** billion Japanese yen of the expenditures on social advertising in Japan in 2024. Video sharing made up a somewhat smaller share. During that year, the total expenses on social advertising amounted to about *** trillion yen.
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Dentsu. (March 12, 2025). Expenditure on social advertising in Japan in 2024, by ad category (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1242995/japan-social-advertising-expenditure-by-ad-category/
Dentsu. "Expenditure on social advertising in Japan in 2024, by ad category (in billion Japanese yen)." Chart. March 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1242995/japan-social-advertising-expenditure-by-ad-category/
Dentsu. (2025). Expenditure on social advertising in Japan in 2024, by ad category (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1242995/japan-social-advertising-expenditure-by-ad-category/
Dentsu. "Expenditure on Social Advertising in Japan in 2024, by Ad Category (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Mar 2025, /statistics/1242995/japan-social-advertising-expenditure-by-ad-category/
Dentsu, Expenditure on social advertising in Japan in 2024, by ad category (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1242995/japan-social-advertising-expenditure-by-ad-category/ (last visited July 30, 2026)
Expenditure on social advertising in Japan in 2024, by ad category (in billion Japanese yen) [Graph], Dentsu, March 12, 2025. [Online]. Available: /statistics/1242995/japan-social-advertising-expenditure-by-ad-category/
