In the financial year 2024, personal care was the leading category to register complaints against influencers who violated guidelines laid down by the Advertising Standards Council of India, that amounted to ** percent. Fashion and lifestyle followed with the second-highest share of influencer violations. Over complaints were filed against ads that violated influencer guidelines that year.
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Advertising Standards Council of India. (May 22, 2024). Complaints against influencers in India in fiscal year 2024, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1419747/india-influencer-ad-violations-by-category/
Advertising Standards Council of India. "Complaints against influencers in India in fiscal year 2024, by category." Chart. May 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1419747/india-influencer-ad-violations-by-category/
Advertising Standards Council of India. (2024). Complaints against influencers in India in fiscal year 2024, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1419747/india-influencer-ad-violations-by-category/
Advertising Standards Council of India. "Complaints against Influencers in India in Fiscal Year 2024, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 May 2024, /statistics/1419747/india-influencer-ad-violations-by-category/
Advertising Standards Council of India, Complaints against influencers in India in fiscal year 2024, by category ÌÇÐÄÆƽâ°æ, /statistics/1419747/india-influencer-ad-violations-by-category/ (last visited July 15, 2026)
Complaints against influencers in India in fiscal year 2024, by category [Graph], Advertising Standards Council of India, May 22, 2024. [Online]. Available: /statistics/1419747/india-influencer-ad-violations-by-category/
