| Characteristic | Advertising expenditure share |
|---|---|
| - | - |
| - | - |
| - | - |
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Sources
Release date
March 2025
Region
Japan
Survey time period
2024
Supplementary notes
The source defines social advertising as advertising placed on social media services, which refer to media (platforms) providing services that enable users to share and exchange information posted by users as content.
Categories:
SNS = social networking service platforms.
Video sharing = video sharing websites with user-submitted content.
Others = blogs, electronic bulletin boards, and other websites.
100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of April 2025.
Values may not add to 100 percent due to rounding by the source.
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