In the United States, in 2025, ** percent of millennial and Gen Z consumers were willing to spend a maximum budget between ** U.S. dollars and *** U.S. dollars on one specific beauty product. Around ** percent of these consumers were willing to pay more than *** U.S. dollars.
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The New Consumer. (October 4, 2025). Maximum budget to spend on one specific beauty product among millennial and Gen Z consumers in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1659395/us-beauty-product-budget-by-generation/
The New Consumer. "Maximum budget to spend on one specific beauty product among millennial and Gen Z consumers in the United States in 2025." Chart. October 4, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1659395/us-beauty-product-budget-by-generation/
The New Consumer. (2025). Maximum budget to spend on one specific beauty product among millennial and Gen Z consumers in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1659395/us-beauty-product-budget-by-generation/
The New Consumer. "Maximum Budget to Spend on One Specific Beauty Product among Millennial and Gen Z Consumers in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Oct 2025, /statistics/1659395/us-beauty-product-budget-by-generation/
The New Consumer, Maximum budget to spend on one specific beauty product among millennial and Gen Z consumers in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1659395/us-beauty-product-budget-by-generation/ (last visited July 24, 2026)
Maximum budget to spend on one specific beauty product among millennial and Gen Z consumers in the United States in 2025 [Graph], The New Consumer, October 4, 2025. [Online]. Available: /statistics/1659395/us-beauty-product-budget-by-generation/
