Over ** percent of Gen Z consumers in the United States had purchased skin care products for themselves during the previous six months, according to a February 2025 survey. Makeup was the beauty product category least purchased by Gen Z members, at just ** percent.
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The New Consumer. (October 4, 2025). Most purchased beauty product category by Gen Z consumers in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1659368/us-beauty-product-category-most-purchased/
The New Consumer. "Most purchased beauty product category by Gen Z consumers in the United States in 2025." Chart. October 4, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1659368/us-beauty-product-category-most-purchased/
The New Consumer. (2025). Most purchased beauty product category by Gen Z consumers in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1659368/us-beauty-product-category-most-purchased/
The New Consumer. "Most Purchased Beauty Product Category by Gen Z Consumers in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Oct 2025, /statistics/1659368/us-beauty-product-category-most-purchased/
The New Consumer, Most purchased beauty product category by Gen Z consumers in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1659368/us-beauty-product-category-most-purchased/ (last visited July 28, 2026)
Most purchased beauty product category by Gen Z consumers in the United States in 2025 [Graph], The New Consumer, October 4, 2025. [Online]. Available: /statistics/1659368/us-beauty-product-category-most-purchased/
