Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022
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According to a survey conducted among marketers in the United States in March 2022, ** percent of respondents said the achievement of brand awareness and performance marketing goals constituted the main performance- and pricing-related benefit of connected TV (CTV) and over-the-top (OTT) advertising. This was followed by ** percent of respondents citing detailed reporting, measurement, and insights. In comparison, another ** percent said CTV and OTT advertising were affordable TV options for performance-driven digital marketers.
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Premion. (July 25, 2022). Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/
Premion. "Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022." Chart. July 25, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/
Premion. (2022). Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/
Premion. "Leading Performance- and Pricing-related Benefits of Connected Tv and Over-the-top Advertising According to Marketers in The United States in March 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jul 2022, /statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/
Premion, Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022 ÌÇÐÄÆƽâ°æ, /statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/ (last visited July 26, 2026)
Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022 [Graph], Premion, July 25, 2022. [Online]. Available: /statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/
