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Connected TV (CTV) advertising completion rates in North America from 2015 to 2021

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Source

Release date

August 2022

Region

North America

Survey time period

2015 to 2021

Special properties

only impressions served on the Extreme Reach platform; wider industry metrics may vary

Citation formats

CTV ad completion rates in North America 2015-2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 15, 2022
In 2021, ** percent of video ad impressions viewed on connected TV (CTV) were watched until the end in North America. Average completion rate (on any device) stood at ** percent.
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