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Digital media most vulnerable to brand risk according to marketers in the United States as of September 2024

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Sources

Release date

January 2025

Region

United States

Survey time period

September 2024

Number of respondents

254 respondents

Special properties

among digital media experts who use programmatic advertising, working at adtech, advertisers, agencies, publishers, and platforms

Citation formats

Digital media with highest brand safety risk in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 7, 2025

During a 2024 survey carried out among digital media experts in the United States, ** percent of respondents stated that they believed paid advertising on social channels carried the highest brand safety risk. A quarter of respondents said that influencer marketing carried the highest risk for brands.

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Statistics on " Search advertising in the United States "

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Other statistics that may interest you Search advertising in the United States

Spending

8

Market leaders

7

Marketer insights

5

Consumer insights

8

Metrics

7

Spotlight: artificial intelligence in search advertising

7

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Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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