In 2025, **** percent of connected TV (CTV) advertising spending in Spain was allocated to directly purchased ads. Programmatic CTV ads received **** percent of spending.Â
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IAB Spain. (February 25, 2026). Distribution of connected TV (CTV) advertising spending in Spain in 2025, by purchase method [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1549974/share-of-ctv-ad-spending-by-purchase-method-spain/
IAB Spain. "Distribution of connected TV (CTV) advertising spending in Spain in 2025, by purchase method." Chart. February 25, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1549974/share-of-ctv-ad-spending-by-purchase-method-spain/
IAB Spain. (2026). Distribution of connected TV (CTV) advertising spending in Spain in 2025, by purchase method. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1549974/share-of-ctv-ad-spending-by-purchase-method-spain/
IAB Spain. "Distribution of Connected Tv (Ctv) Advertising Spending in Spain in 2025, by Purchase Method." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2026, /statistics/1549974/share-of-ctv-ad-spending-by-purchase-method-spain/
IAB Spain, Distribution of connected TV (CTV) advertising spending in Spain in 2025, by purchase method ÌÇÐÄÆƽâ°æ, /statistics/1549974/share-of-ctv-ad-spending-by-purchase-method-spain/ (last visited July 20, 2026)
Distribution of connected TV (CTV) advertising spending in Spain in 2025, by purchase method [Graph], IAB Spain, February 25, 2026. [Online]. Available: /statistics/1549974/share-of-ctv-ad-spending-by-purchase-method-spain/
