During a survey published in early 2026 among marketing professionals in North America, Performance TV was identified as the top channel for planned media investment in 2026, accounting for ** percent of expected spend, followed by social media at ** percent. In contrast, print was cited as the lowest‑priority channel by marketers, with just **** percent of projected spend.
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tvScientific. (January 14, 2026). Leading channels marketers planned to increase spending on in North America as of January 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1472577/top-channels-marketers-planning-increase-spend-north-america/
tvScientific. "Leading channels marketers planned to increase spending on in North America as of January 2026." Chart. January 14, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1472577/top-channels-marketers-planning-increase-spend-north-america/
tvScientific. (2026). Leading channels marketers planned to increase spending on in North America as of January 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1472577/top-channels-marketers-planning-increase-spend-north-america/
tvScientific. "Leading Channels Marketers Planned to Increase Spending on in North America as of January 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jan 2026, /statistics/1472577/top-channels-marketers-planning-increase-spend-north-america/
tvScientific, Leading channels marketers planned to increase spending on in North America as of January 2026 ÌÇÐÄÆƽâ°æ, /statistics/1472577/top-channels-marketers-planning-increase-spend-north-america/ (last visited July 26, 2026)
Leading channels marketers planned to increase spending on in North America as of January 2026 [Graph], tvScientific, January 14, 2026. [Online]. Available: /statistics/1472577/top-channels-marketers-planning-increase-spend-north-america/
