Digital video advertising channels in the United States are projected to post double-digit growth in 2026, led by social media at **** percent, followed by Connected TV (CTV) at **** percent, and other digital video at *** percent year-over-year.
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IAB (U.S.). (January 28, 2026). Change in digital video advertising spending in the United States in 2026, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1309799/change-digital-video-ad-spend-type-us-a/
IAB (U.S.). "Change in digital video advertising spending in the United States in 2026, by type ." Chart. January 28, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1309799/change-digital-video-ad-spend-type-us-a/
IAB (U.S.). (2026). Change in digital video advertising spending in the United States in 2026, by type . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1309799/change-digital-video-ad-spend-type-us-a/
IAB (U.S.). "Change in Digital Video Advertising Spending in The United States in 2026, by Type ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2026, /statistics/1309799/change-digital-video-ad-spend-type-us-a/
IAB (U.S.), Change in digital video advertising spending in the United States in 2026, by type ÌÇÐÄÆƽâ°æ, /statistics/1309799/change-digital-video-ad-spend-type-us-a/ (last visited July 20, 2026)
Change in digital video advertising spending in the United States in 2026, by type [Graph], IAB (U.S.), January 28, 2026. [Online]. Available: /statistics/1309799/change-digital-video-ad-spend-type-us-a/
