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Leading advantages of connected TV (CTV) advertising according to marketing decision-makers in the United Kingdom (UK) as of April 2025

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Sources

Release date

July 2025

Region

United Kingdom

Survey time period

April 24 to 28, 2025

Number of respondents

503 respondents

Special properties

among marketing decision-makers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Leading advantages of CTV advertising for marketers in the UK 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 25, 2025

During a 2025 survey among marketing decision-makers in the United Kingdom (UK), approximately ** percent included an ability to reach younger audiences among the advantages of connected TV (CTV) advertising. The same percentage of respondents cited advanced targeting and contextual mapping capabilities, while ** percent mentioned access to quality content. Another source estimated the UK's CTV ad spending at *** billion British pounds in 2025.

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