Connected TV (CTV) advertising spending in the United States added up to **** billion U.S. dollars in 2024, marking a ** percent increase from the previous year's value of **** billion. Social media video ad spending amounted to **** billion dollars, while online video ad spending rose to **** billion.
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IAB (U.S.). (April 28, 2025). Digital video advertising spending in the United States from 2023 to 2025, by type (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1307343/digital-video-ad-spend-type-usa/
IAB (U.S.). "Digital video advertising spending in the United States from 2023 to 2025, by type (in billion U.S. dollars) ." Chart. April 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1307343/digital-video-ad-spend-type-usa/
IAB (U.S.). (2025). Digital video advertising spending in the United States from 2023 to 2025, by type (in billion U.S. dollars) . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1307343/digital-video-ad-spend-type-usa/
IAB (U.S.). "Digital Video Advertising Spending in The United States from 2023 to 2025, by Type (in Billion U.S. Dollars) ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Apr 2025, /statistics/1307343/digital-video-ad-spend-type-usa/
IAB (U.S.), Digital video advertising spending in the United States from 2023 to 2025, by type (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1307343/digital-video-ad-spend-type-usa/ (last visited July 15, 2026)
Digital video advertising spending in the United States from 2023 to 2025, by type (in billion U.S. dollars) [Graph], IAB (U.S.), April 28, 2025. [Online]. Available: /statistics/1307343/digital-video-ad-spend-type-usa/
