ÌÇÐÄÆƽâ°æ

Change in digital advertising spending in the United States in 2026, by format

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

January 2026

Region

United States

Survey time period

as of January 2026

Number of respondents

>200

Special properties

among buy-side ad investment decision-makers at brands and agencies

Method of interview

Email survey

Citation formats

Digital ad spend growth in the U.S. 2026, by format

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 23, 2026

Based on the answers of advertising investment decision-makers in the United States, it was projected that social media ad budgets would increase by **** percent in 2026, compared to the previous year. Connected TV (CTV) and digital video (excluding CTV) followed, with forecast growth rates of **** and *** percent, respectively.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital advertising in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital advertising in the United States

Global overview

5

U.S. overview

8

Formats

8

Marketer insights

7

Consumer insights

8

Spotlight: data privacy in digital advertising

8

Further Content: You might find this interesting as well

Topics

Digital advertising formats in the U.S.GoogleFacebookDigital advertising in the U.S.Digital advertising in North America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.