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Share of consumers engaging with interactive ads in the United States and Canada in 4th quarter 2021 and 4th quarter 2022

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Sources

Release date

March 2023

Region

Canada, United States

Survey time period

Q4 2021 and Q4 2022

Number of respondents

4,493*

Supplementary notes

* Count for Q4 2022.

Citation formats

Share of consumers engaging with interactive ads in the U.S. and Canada 2021-2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 15, 2023
According to a survey conducted among consumers in the United States and Canada in the fourth quarter of 2022, ** percent of respondents said they had used their phone to scan a QR code in a TV show or commercial. This marked an increase from the previous year when **** percent of consumers had said the same.
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